A HANDMADE LOGO FOR A HANDMADE BRAND
While creating this logo for Ashley, I knew I wanted it to represent the feminine energy and love she puts into each piece of clothing she designs. I decided to create this brand identity using my calligraphy to reflect the way she uses her handmade skills with each piece she creates.
BEHIND THE DESIGNS
Ashley's designs are constantly developing but one thing always remains true, her LOVE for floral prints! Her middle name may be the reason for her brand's name, but there's no denying the perfection it creates in mirroring her choice in fabric colors. She is currently located in Hawaii, where the scenery has also influenced her choice of colors and floral fabrics. Surrounded by such beauty, it's hard not to reflect that onto all of Ashley's designs.
WHAT INSPIRES THE BRAND
After finishing her two-year service in the Peace Corps, Ashley wanted to do something meaningful to inspire the girls and women who she worked with while in Colombia. By opening her own shop and pursuing her dreams, her hopes are to show underprivileged youth that they too can accomplish their goals and turn their passion into a career.