FIT4ZA —MERCEDES BRIDLE
TORONTO, CANADA | FITNESS INFLUENCER
THE RIGHT "FIT"
On my first call with Mercedes, there was a parallel energy between us that made me feel like we had been friends for years. We instantly started talking about her future goals and past successes. It was important that I learned how she got to where she is now, not only with the social following she has created, but how her inner-growth has helped her be able to relate to other women pursuing their own personal goals. While listening, I kept hearing her talk about self-confidence and empowering others to be healthy while continuing to be themselves. I adored that she saw fitness not just as a practice, but a lifestyle. Her instagram handle, and how most people knew her, was @fit4za. She was going back and forth about whether she should make that the name of her brand or stick with her name. I knew right away that "Fit4za" was more than a witty name, it represents balance and living an authentic "real" lifestyle - and that is an intention that we both were extremely excited to work with.
A FULL SERVING OF BALANCE & TRUTH
Mercedes wanted a brand that felt feminine, but strong, and meaningful, but playful. With that energy in mind, I designed something that felt free, purposeful, and full of joy - just like the Mercedes herself. With the loose handwritten typeface of "fit" and "za", a personable vibe is created within the brand. Surrounding the strong "4" in the center, not only is it a number, but an abstract slice of pizza as well - bringing the entire brand together by representing 'balance' in more ways than one. We brought this concept into the design of the website as well. By putting two images side-by-side, we visually represent her favorite hobby, fitness, alongside her favorite food, pizza, in harmony.
ALL THE FIXINGS
With a unique brand name like "Fit4za", it's more than necessary that a unique individual is behind the brand. Mercedes is one-of-a-kind - and so much more. She is one of the kindest hearts I've ever come across in a client (seriously, by the middle of the brand journey I was getting messages from her that said "I love you so much." - they made my day). I am so proud of how much she has embraced her authentic self, and teaches others to do the same. It's an honor to design a brand like Fit4za, that allows others to relate and reflect - with their own unique strength, soul and spunk.
IN MERCEDE’S WORDS
"I was extremely apprehensive about working with a designer halfway across the world. But let me tell you, from the second I connected with Brynna I instantly felt like we had known each other for years. From the first call to the last, her attention to detail and need for perfection always prevailed. Always going out of her way to ensure she was capturing my vision, Brynna made my brand come to life in a way that exceeded all of my expectations. If you looking for someone to make your vision come to life, look no further – the queen is here."