Perfect for the ultimate entrepreneur or small business owner looking to bring their brand above and beyond.
If you are looking to dive deep into the design process and receive all the essential assets to build your brand, this is the perfect package for you. "The Dive" provides you with the essentials, more design revisions, and extra assets to elevate your brand.
Brand growth is essential, especially during the design process. I am more than just your designer, I am your brand consultant and soundboard. Have ideas or questions about your brand’s design or development? I'm here!
THE DIVE PACKAGE INCLUDES:
- A Personal HoneyBook Shared Site
- HoneyBook is a professional service for creatives that I have invested in for all my clients. A site where we can communicate effectively, fill out forms effortlessly, share files easily, and make payments safely and securely.
- One USB Drive with all final designs and file types
- One Primary Logo (Five full revisions)
- One main logo with tagline.
- One Submark (Four full revisions)
- One complementary logo variations based off of the primary logo design.
- One (1) Two-Sided Business Card Design and 100 Printed Cards
- Two Brand Patterns
- A brand pattern for use in any print or social media graphics.
- Full Color Palette
- One 'Photography Lesson' Session
- Learn tips and tricks to make your social images look cohesive and visually appealing to your target audience.
- Facebook Headers (Three designs) and Logo Profile Photo
- Instagram Profile Photo & One month post planning
- Brand Inspiration Moodboard (Three to choose from)
- Inspirational photos, patterns, and design direction.
- Mini Style Guide
- One page brand style guide for consistent brand expansion and maintained visual consistency.
"THE DIVE" PACKAGE STARTS AT $600.00
Branding Design projects can take approximately 5 to 6 weeks. (Greatly determined by number of revisions and client response time.) Purchased specialty fonts, additional revisions, and editable design files are an additional charge.
Final designs delivered in all popular file formats and sent in a shared HoneyBook folder. For all US based clients, you’ll also receive a USB drive of your hard design files.
THE DESIGN PROCESS
BEFORE WE BEGIN: MAKING SURE WE'RE THE PERFECT FIT
This is our initial design consult video chat where we discuss and layout all design requests and what your specific design needs are as well as brainstorming any additional pieces or directions we can take your designs. With clarity and confidence at the heart of everything I do, it’s my goal to end this call with you feeling 100% confident in us working together as we embark on this new adventure!
PACKAGE OVERVIEW & PAPERWORK
Feeling like we are a great fit? Woohoo! The next step is your custom project proposal. You’ll receive a custom project proposal outlining all of your project details: deliverables, timelines, installments, and any other important project details. A signature page will also be included in your proposal and if all looks good, you’ll sign, date, and return it via email. Once we receive that signature page, we’ll send you a HoneyBook invoice for the first 50% of your payment. Once your payment clears, you’ll be set in our schedule and ready to rock!
PHASE 1: GETTING TO KNOW YOUR VISION
A little "brandwork' that will leave you feeling inspired and excited! After booking your project and determining a project start date, I'll send you a brand questionnaire, to gain clarity into your brand, and have you create a secret brand Pinterest board! On this board, you’ll pin graphics, logos, colors, photos, and any other images that speak to you and the nature of your brand so that we can begin to visualize what you are looking for in your design work. Both your completed questionnaire and filled in Pinterest board are due upon the Monday of your project’s start date.
PHASE 2: LET'S DO THIS
Now here's the fun part! I start the visual identity process based on your questionnaire feedback and curated Pinterest images. Creating three unique inspiration moodboards, each focusing on a different design direction that we could take your brand. From here, you’ll review all the provided moodboards, patterns, and color palettes and send back your feedback to then begin compiling your first round of primary logo designs.
PHASE 3: PRIMARY LOGO AND SUBMARK BIRTH
Using the energy, mood, and color palettes from the feedback you've given to create your first round of primary logo options. You will receive between 4-5 unique primary logo designs and 4-5 submark designs. Each one emphasizing a different look or feel as it relates to the inspiration moodboard. From here, you will select your top (1) logo and submark. Once you select your top one (1) choices for each, you’ll be able to make any design edits, or change requests you’d like to make before I finalize the design. Please be constructive and as specific as possible in your edits. For example: You LOVE logo #3 but you really love the font used in logo #4. I can easily switch out the font in your top pick. OR, say you love the layout of logo #2 but want the fonts from logo #1 with logo #3’s decorative elements. Again, using these specific critiques, I can make the edits and changes as necessary.
PHASE 4; FINAL PRIMARY LOGO AND SUBMARK
Once you send back your final logo selection and edits, I will make the final changes and set your logo pieces and submark. You will be receiving your logo and variations in all the popular file formats, (JPG, PDF, PNG, AI, and EPS) in your various brand colors, and in both black and white PNG’s for web use. Once all primary marks are finalized, there will be no more design edits and any additional work will be billed at our hourly rate of $70.00.
PHASE 5: ADDITIONAL ASSETS
Once all edits have been applied and designs are finalized, I will design three different Facebook cover photos for social media use, as well as files for Facebook and Instagram profile photos. You will also receive a style guide to make sure you utilize your assets in the best way possible as your brand continues to grow.
YOUR 'PHOTOGRAPHY LESSON' SESSION
Photos really do speak, and when you're speaking to your target audience through your visuals, photography is so important. During your session, we'll discuss the best way to use the tools you have (even just with a phone's camera) to create imagery that speaks to your brand and creates a mood that represents it's energy. Learn how to properly arrange an amazing flatlay, create an energy with your photos that reflects your unique brand, edit your photos (with photoshop or just with simple apps), and the importance of certain images on your website and social media pages.
You will receive your files in all popular file types (PNG, JPG, PDF, and EPS) for your designs. I will adding them into a shared HoneyBook folder. it is highly suggested to download all assets to your computer as soon as you receive the files. If you require any additional design work, or additional design time outside of the package timeline, you will be charged separately my hourly rate of $70.00.
Your interest in my branding and design services is so appreciated! For any additional questions, comments, or thoughts about your project, please don’t hesitate to reach out - or view visual identities we've created for amazing brands like yours!