THE SECOND MUSE

LIFESTYLE BLOGGER

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THE FAST TRACK TO A BEAUTIFUL BLOG

At the beginning of December, Colleen contacted me asking how long it would take to create a new brand and blog design. I had worked with her on a previous project a few years ago, so I already knew I wanted to take on the challenge when she asked if we could pull it all off before Christmas. We sped up the process, making decisions thoughtfully but swiftfully, and we are so thrilled with the results - a small idea built into a stylish, charming blog. 

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THE MEANING BEHIND THE SECOND MUSE

When naming a personal blog, I am a huge advocate in people making it PERSONAL. Colleen tackled this before even she came to me - which from a creative standpoint, I am so proud of. Not only because it allowed the process to go quickly, but because she challenged herself to come up with something that was significant. "The Second Muse" represents Colleen being the 'second' daughter in her family, aligned with the word 'muse', defining a daughter of Zeus and a person who is the source of inspiration for a creative artist. I am inspired by how thoughtful she was with the naming of her blog, which drove me to represent it in the most beautiful way possible. 

A BEAUTIFUL LOGO FOR A BADASS BLOGGER

Keeping her personal aesthetic consistent with her new brand, I designed a logo for Colleen's blog that was feminine with a hint of badass - just like Colleen herself. With a lifestyle brand focused on home, health, and fashion, she shares her lifestyle not just through posts, but with the meet-ups and retreats she hosts. Inviting other creative bloggers to join together and collaborate in a gorgeous setting, Colleen is the definition of a team player. I am so honored to have worked with her on this project and am extremely proud of how she utilizes it to bring a creative community together.