Minneapolis, MN / Chicago, IL / St. Louis, MO / Madison, WI

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Brand Strategy & Naming · Wordmark & Emblem · Messaging Framework · Brand Application · Organizational Alignment · Launch Graphics · Website Content · Showroom Graphic Implementation

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Stronger Together

When Intereum merged with two leading midwest MillerKnoll dealers (Interior Investments and Corporate Concepts) to form Continua Interiors, I led the brand transition from the inside out — shaping the entire visual identity alongside the messaging framework that brought the new brand to life. In unison with the brand aesthetics, the merge also required aligning multiple legacy perspectives into something cohesive, making sure the brand could be clearly understood, consistently communicated, and confidentially carried forward — both internally and with our multiple market.

Interior Photography: Daniel Kelleghan